a/squared merch

As the Vice President of Design, I knew I had to pull a wild card out of my sleeve when members asked about merch. I decided to turn merch into a DIY bonder!

I outsourced an international seller who specialized in fur-lined, oversized hoodies, and customize ordered hundreds of heat-transfer vinyls. All members had to do was to simply arrange the vinyl patterns how they'd like, and iron it on. Members got creative with their placements — some placed logos on the hood, on the sweatpants, and on the hoodie pouch.

The original vision was to design merch completely different from any other organization on campus — but the end results were even better, as the a/squared team had a great evening crafting, chatting, and bonding over their new fit.